..it takes a whole orchestra to play it.

Hi, I'm James.

With over 25 years within the travel and hospitality industries, my team and I are here to create an unforgettable stay, taking exceptional care of you throughout your time with us.

We speak English, Spanish, French, Italian and German.

There are friends, there is family, and then there are friends that become family.


James is a recovering alcoholic, and opened Casa Salvia and Dry Holidays in 2021.

He believes living with an addiction is hard enough – for the addict and their loved ones – so why not make recovery truly enjoyable? For him, that means holidays. dryHOLIDAYS are all about fun, meeting new people who are on the same path, and exploring new places, just without the need for alcohol, drugs or other addictions.

Addiction has a huge effect on the families of addicts, and James’s focus is on positive and inclusive experiences for everyone involved in recovery.


Follow James on Instagram


Angus and Nick

Our darling Angus moved to Tenerife in August 2021, having spent all of his previous 14 years in Scotland, with James. Nick was found abandoned on the streets in Icod de los Vinos, and chose James as his new dad.

They're both the sweetest boys with the biggest hearts, a bigger appetite (Angus), and nothing to give but love. Our guests adore them.